Facebook marketing in Sri Lanka is a relatively less popular marketing tactic when compared it with the world.

‘Facebook is where teenagers go to fritter time away’

If this is your answer for’what is Facebook?’, you are dead wrong and have missed out a lot of opportunities to grow your business with Facebook.

Yes, you are late.Yet, you still have the chance to start using Facebook for business benefits before your competitors do.

If you are still wondering what good Facebook can do to my business, have a look at these facts.

  • In 2016, 22.5% of the total Sri Lankan population use Facebook, and that is more than 4.5 million.
  • Facebook is the most popular social media platform in Sri Lanka.In fact, facebook users have increased by 14.8% over the last three years.
  • Majority of the facebook users age between 25-34.
  • 720,000 people using Facebook is age between 45 to 65+.


What is Facebook and Facebook marketing in Sri Lanka?

It’s a free social media platform that has gone beyond than keeping in touch with your batch-mates and connecting with your relatives abroad. Over the last few years, Facebook has become a playground for marketers and businesses to connect with their potential customers and get more leads and sales.

And, Facebook marketing in Sri Lanka has been a fast growing marketing trend you need to add to your marketing strategy.

Why Facebook?

It’s a platform used by nearly 5 million people in Sri Lanka with a diverse of interests. If that is not enough to say  ‘Yes’ to Facebook marketing, here are some reasons and benefits you should consider before reject this idea completely.

1. Effectiveness

With Facebook marketing, you can highly target your marketing efforts.For an example, Facebook paid ads offer you features that can use to filter your potential customers by age, gender, location, and more.

So, your ad doesn’t wind up on a random Facebook profile and make the user think that your brand is spammy.

Related : How effective is your online marketing strategy?

2. Low cost

You know how expensive it is to buy a paper ad on a popular newspaper that can stand out from the noise – which means somewhat larger in size.

And, how about a TV advertisement that only runs for few seconds dubbed with a rocket-fast speech that cost you a pile of money?

Did you know that, it only cost

Around Rs.1000 per 1000 impressions on Facebook ad (average)?

Less than Rs.5 per Facebook ad click (average)?

If you are doing Facebook marketing, you can gain much more positive business results than any other traditional marketing method.

3. Better analytics

In traditional marketing, you are blind after your promotional content gets published. So, the only thing you can do is to sit and wait for your potential clients to find you.

Facebook marketing give you access to a lot of campaign insight. So you can use this insight to adjust and improve your strategies while the campaign is on.

4. Target and re-targeting

With Facebook ads, you can target people who have shown interest in your previous ads or visits your website but didn’t take any action, in your next Facebook ad campaign. Isn’t that amazing?

5. Higher ROI

Facebook marketing will help you to increase your lead conversions by driving more targeted-traffic to your website.

How Facebook can use for marketing purposes?

Now, it makes sense that Facebook marketing can work for my business. But how should I start? Should I hire a marketing agency in Sri Lanka or can I do it by myself?

Yes, you can always do Facebook marketing by yourself, if you have proper knowledge on the subject and time to craft strategies, write content, plan your campaigns only. If not, I highly recommend you to hire a social media marketing agency in Sri Lanka for a safe and effective investment.

Until you are ready to hire a marketing agency in Sri Lanka to help you with your Facebook marketing strategy, you can start it today for free, no matter how much you know or don’t know.

1. Create Facebook page

To start Facebook marketing, the first thing you should do is to create a Facebook page for your business. Keep in mind that this not another Facebook account dedicated only to your business.

To create a page you can visit this link and proceed according to the instructions.

2. Connect with potential customers

Once you created your Facebook business page it’s time for you to connect with your potential customers. For an example, if you are a vegetarian restaurant in Sri Lanka, you can target vegetarians in Sri Lanka and build a following while sharing interesting content to offer them a value and to show them how you can serve them.

Pro tip : – Don’t connect with random people, for the sake of building a larger following-because, your ultimate goal is to get more business but not a large following.

Wrap it up!

Facebook is not a marketing strategy to replace any of your existing marketing efforts but a  essential tool to add to your marketing arsenal. Since Facebook marketing in Sri Lanka is gaining such a potential, growing fast every day, you should not miss this potential opportunity to connect with your customers if you concern about long term results.

You came this far, because you’d like to try this Facebook marketing. So, if you have any questions about Facebook marketing or Online marketing in general drop them in the comment section so I can help you all.

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